Medical Miracle
Páginas: 2 (443 palabras)
Publicado: 11 de noviembre de 2012
PHILIPS LIFELINE
Accidents happen all the time and when we least expect them. This year 13.5 million people, 65 and older, will fall. That means one fall every 2.3 seconds, and nearly half ofthem won't be able to get up after the fall.
Philips Lifeline is a device that not only helps an older generation gain independence, but more importantly is a technology that could save their life.With a simple button they can reach family members or emergency services in case of an accident and makes it impossible to move. This is also beneficial for people with chronic diseases or similarconditions.
Another important cause of hospitalization is inadequate or wrong quantities of medication, so they also have a medication dispensing service that reminds the patient the exact doses and thetime to take them.
The value proposition of this business relies on important human necessities such as the feeling of independence for elderly people, the security and well being of familymembers and last but not least, those valuable minutes that are key in saving a life.
Philips Lifeline resolves this problem in a very effective and functional way. The device is equipped with a sensorthat reads every movement of the body in normal conditions, so when there is a fall it can detect the change of pressure and will activate automatically after 30 seconds if there is no response from theperson. This is a 24/7 service included in the affordable monthly fees.
Although Philips Lifeline is not widely known because of their lack of advertising, their website is very informative andcontains all the important details of the device. If you want to know the exact cost of the system you are directed to their contact number or email. Still, they have managed to count on more than65,000 healthcare professionals to make the brand one of the top medical alert services.
Valuable sources of marketing for the brand could be in important medical magazines, medical congresses,...
Accidents happen all the time and when we least expect them. This year 13.5 million people, 65 and older, will fall. That means one fall every 2.3 seconds, and nearly half ofthem won't be able to get up after the fall.
Philips Lifeline is a device that not only helps an older generation gain independence, but more importantly is a technology that could save their life.With a simple button they can reach family members or emergency services in case of an accident and makes it impossible to move. This is also beneficial for people with chronic diseases or similarconditions.
Another important cause of hospitalization is inadequate or wrong quantities of medication, so they also have a medication dispensing service that reminds the patient the exact doses and thetime to take them.
The value proposition of this business relies on important human necessities such as the feeling of independence for elderly people, the security and well being of familymembers and last but not least, those valuable minutes that are key in saving a life.
Philips Lifeline resolves this problem in a very effective and functional way. The device is equipped with a sensorthat reads every movement of the body in normal conditions, so when there is a fall it can detect the change of pressure and will activate automatically after 30 seconds if there is no response from theperson. This is a 24/7 service included in the affordable monthly fees.
Although Philips Lifeline is not widely known because of their lack of advertising, their website is very informative andcontains all the important details of the device. If you want to know the exact cost of the system you are directed to their contact number or email. Still, they have managed to count on more than65,000 healthcare professionals to make the brand one of the top medical alert services.
Valuable sources of marketing for the brand could be in important medical magazines, medical congresses,...
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