Presentaciones Efectivas

The 10 20 30 rule of PowerPoint

Guy Kawasaki is a venture capitalist. He listens to hundreds of people trying to pitch potential products to him. In this article Guy evangelises a technique tokeep all presentations to less than 10 slides and no more than 20 minutes and a font size of at least 30.
I suffer from something called Ménière’s disease—don’t worry, you cannot get it from reading myblog. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo. There are many medical theories about its cause: too much salt, caffeine, or alcohol in one’sdiet, too much stress, and allergies. Thus, I’ve worked to control all these factors.
However, I have another theory. As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch theircompanies. Most of these pitches are crap: sixty slides about a “patent pending”, “first mover advantage”, “all we have to do is get 1% of the people in China to buy our product” startup. Thesepitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in a while the world starts spinning.
Before there is an epidemic of Ménière’s in the venture capitalcommunity, I am trying to evangelise the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smallerthan thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The onlydifference between you and a venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t...