Brand manager

Communication is a two-way process. Communication is successful only when the receiver understands the message intended by the sender.
Effective workplace communication is very essential for smoothand efficient functioning of an organization. The manager should have proper communication with his subordinates, else it will lead to absenteeism amongst workers, lower productivity, development ofgrapevine networks in an organization. There should be two-way communication in an organization. Manager should have personal contact with his subordinates. He should clearly communicate goals andpolicies of the organization to his subordinates and should get feedback on these goals and policies.
Feedback plays a very important role in the communication process. It enables us to evaluate theeffectiveness of our message. Giving the subordinates chance to provide feedback is important for maintaining a open communication climate. The manager must create an environment that encourages feedback.For example: after communicating a job assignment, he should ask "Do all of you understand?", "Is that clear?", "Do you have any doubts?", etc. This will ensure that whether his message is understoodor not.
Both upward and downward communications are important. Upward communication will keep manager informed about employees job satisfaction, employees feelings for their peers and aboutorganization in general. Downward communication is important so that manager can give job instructions, explain the roles and policies and explain the issues which need immediate attention. Similarly we havehorizontal communication in an organization which is also very important. It is essential that people working at same level should have effective communication amongst them so that there isco-ordination between them. Communication at workplace should be clear, concise and specific. There should be effective use of body language at workplace. Body language reflects the position of a person in...