Types Of Marketing

Internet Marketing
Internet marketing is broadly divided in to the following types:
1. Display Advertising
Display advertising is graphical advertising on the World Wide Web that appears next tocontent on web pages, IM applications, email, etc.
These ads, often referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media.
Richmedia, synonymous for interactive multimedia, is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from therecipient of the ad.
You may picture display advertising like magazine or newspaper ads, just online and - like TV commercials - with the possibility of moving from static to interactive, flash andvideo. However, display advertising has a significant advantage over advertising in magazines, newspapers and TVs:
• targeting options such as demographic and behavioral targeting are available to laserin on your audience and,
• you can track the performance of your campaign daily to measure metrics such as impressions, clicks and conversions to calculate your ROI.
2. Search Engine Marketing
Aform of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paidinclusion, or through the use of free search engine optimization techniques.
3. Search Engine Optimization
A process of improving the visibility of a website or a web page in search engines via the"natural" or un-paid ("organic" or "algorithmic") search results.
4. Social Media Marketing
The process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.5. E-mail Marketing
Involves directly marketing a commercial message to a group of people using electronic mail.


6. Referral Marketing
A method of promoting products or services to new...